We’re dismantling aged narratives
The ones that taught us to spend thousands on a ring to make it mean something,
The ones that convinced us that mining was the only way to make a valuable gem.
The ones that swayed us into believing that affordability and quality can’t coexist.
Because that couldn’t be further from the truth.
We’re disrupting the concept of luxury.
Carving a path that doesn’t have to cost our planet or people.
Where the grandeur comes from the very act of choosing for yourself,
defiantly, consciously, purposefully – instead following the status quo.
Where £100 gets you something as lavish as £10,000
And the difference between them is just that – the zeros
(and your wits that called out the pretence)
We’re democratising diamonds.
Better yet – making it conflict-free.
Championing a more accessible version that shines even brighter.
So you can look expensive, and still say:
“I bought the ring AND the holiday”
“I covered the diamond AND the down payment”
“Pampered myself AND paid the bills”
Because life doesn’t wait to happen.
You make it count.
Accessible Pricing
We're obsessed with making our products affordable – that’s why we choose to sell directly from our factory and cut out the costly middlemen to keep prices as low as possible.
With the level of quality and craftmanship involved in crafting our Aura ring, for example, it would usually retail for around £200+, but we sell it for £80 (a whole 60% LESS) 🤯
- Traditional
Retail
We’re defining a new age of jewellery.
One that isn’t driven by passing trends and seasons;
but by timeless pieces that turn heads.
Where the pieces you wear are functional, as they are fashionable.
And driven by what matters the most.